OK, So What The Hell Is This

This is First Person Lover. It's a game made to sell European clothes. Its trailer is one of the most fabulous things I have ever seen.


The music, the Vladimir Putin, the PlayStation Home-gone-bad vibe, the music, it's just...how did this get made? Who is this for? I mean, the literal answer is retired tennis champ Björn Borg, and a kooky attempt to sell his sportswear label, but that still doesn't explain any of this.

First Person Lover is playable in browsers. Go. Play it.

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And here's the actual trailer:

Why this wasn't actually in the article, I don't know, took like 10 seconds to grab the youtube link?