NVIDIA Dumbing Down Their Product Line

Illustration for article titled NVIDIA Dumbing Down Their Product Line

Anyone into computer gaming knows NVIDIA is one of the biggest names in video cards today, but imagine being new to PC gaming, knowing nothing at all about video hardware, and wandering into a Best Buy to try and determine which graphics solution suits your needs. It's like being a man sent to the grocery store for feminine hygiene products (should I get Super?), only slightly less embarrassing. NVIDIA's VP of Content Business Development Roy Taylor says that the company is working to make their products more consumer-friendly.

"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained. "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."

It remains to be seen how exactly they'll manage this - perhaps a big white box that says "Will run World of Warcraft" on it, but it's nice to see them moving in a more consumer friendly direction.

NVIDIA to "simplify" product range [GamesIndustry.biz]

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DISCUSSION

mrantimatter
mrantimatter

@Clarke: Not really a good comaparison. If gpu's were like cars, then you'd have roads that require X many horsepower to get 60mph, and if your previous car didn't have then, your looking at only being able to do 45 on that road.

PC games, to be played as they are ment to be played, require conastaintly upgrading your GPU and often your CPU and RAM to stay ahead of the game. I'd peg it at at least $200 a year in upgrades if you want to be sure.

A console, on the other hand, you pay $250-499 for, and it's going to play everything as the developer designed it for it's entire lifespan.

As for the main topic? Yes, its a very, VERY confusing market, for a few reasons:

1. Series names are confusing. Your average person has no idea whats different between a 8800gt, gts, and gtx. Toss in the 8600 and 8200 series, and assicated letters, and your looking at a mess.

2. Even if they do now the difference, the individual card makers don't always list their cards spec's on the box. So you might know you need a 8800gt, but how do you know if you need evga, bfg, XFX, etc's version?