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Now Playing in CityVille: Kung Fu Panda 2

Illustration for article titled Now Playing in emCityVille/em: emKung Fu Panda 2/em

If FarmVille gets GagaVille, what does CityVille get? Jack Black as a tubby martial artist bear. Close enough.

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Zynga has teamed up with DreamWorks for the first ever in-game integration for CityVille, the Facebook city building game played by more than 88 million people. Starting today, players can destroy some low rent housing in order to place a Kung-Fu Panda 2 themed drive-in theater, something every city couldn't live without back in the early 80's.

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Placing the theater allows players to recieve collectible items depicting the movie's Furious Five: Tigress, Crane, Mantis, Viper, and Monkey. Once all five are collected players will earn a statue of Po the Panda, a timeless monument to the fact that they've been marketed to.

"Nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille, so the integration is a natural fit and something we think our players will love," said Manny Anekal, Global Director of Brand Advertising at Zynga. "It's important that we collaborate with innovative brands like DreamWorks Animation that resonate with and are meaningful to our players and enhance their game play."

Consider my game play enhanced.

Kung Fu Panda 2 hits theaters on May 26, proving once again that Jack Black is funnier if you don't see him.

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DISCUSSION

It seems like something a higher-level executive would think is a good idea:

"Group A like Object A, and Group B like Object B, and some of the members of Group A also belong to Group B...

Let's make a Mad Men-themed Waffle Iron!"