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When anime characters have birthdays, sometimes the most dedicated of dedicated fans celebrate online. There are typically cakes and merchandise. This, though, is not typical.

October 4 was the birthday of Prince of Tennis character Keigo Atobe. Prince of Tennis is a popular manga and anime centered around, well, tennis. To mark the occasion, Japanese snack company Morinaga held a birthday celebration for the character in Tokyo's Ikebukuro by making Atobe's face out of Dars chocolate squares.

[Photo: Morinaga]

According to Twitter user Misz, over 8,600 Dars chocolate square were used. That's apparently 722 boxes, for those who are counting.

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Fans showed up and gave flowers and other presents to chocolate Keigo.

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[Photo: Lazy_Chrome]

Lots of fans.

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[Photo: 2ch]

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[Photo: a_i_a_i_a]

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[Photo: 2ch]

Happy Birthday, Keigo!

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[Photo: Morinaga]

Top photo: Morinaga

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.