Take-Two CEO Strauss Zelnick sums up everything wrong with the "blockbuster" video game industry in a single sentence. Via Gamasutra.
I think he's trying to draw a parallel with movies, meaning that just as we can just sort of enjoy some movies not expecting them to be the next Citizen Kane.
The problem with this comparison is the difference in the price of entry for a movie, and the amount of time that needs to be invested. When you are putting in more than 15 hours into a game, our standards are raised simply because our familiarity with the world is just that much greater.
However at the same time, with the advent of casual iPhone games, and bite-sized experiences, this is a place where 'good' games can be enough.