GameStop has been taking PS4 preorders for a while now, with nary a mention of "limited stocks" or word on first-day guarantees. Seems the time has come to bring that little deal to an end, because you can't preorder the system from the retailer any more.
A notice on GameStop's site says they're "sold out", and is pointing interested customers towards a mailing list.
A statement issued to Game Informer - which GameStop owns - reads "Due to high demand for the system, GameStop is not currently taking additional store reservations for the PlayStation 4".
Sucks if you were holding out, but then...it's a launch-day deal. If you were still holding out in July, you can't have been that serious.
GameStop Cuts Off PlayStation 4 Preorders [Game Informer]