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Nippon Ichi Software, which is based in Gifu, Japan, just inked a contract to be the official sponsor of Japanese soccer team F.C. Gifu. Hope this means all the players must wear Prinny hats!

Here's more on the long, strange history of video games sponsoring soccer teams.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.