Nippon Ichi Software, which is based in Gifu, Japan, just inked a contract to be the official sponsor of Japanese soccer team F.C. Gifu. Hope this means all the players must wear Prinny hats!
Here’s more on the long, strange history of video games sponsoring soccer teams.
https://kotaku.com/the-long-strange-history-of-video-games-sponsoring-foo-5825815
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