At yesterday's Nintendo press conference, president of Nintendo America Reggie Fils-Aime revealed himself to be a rotting, stinking monstrosity.
And then, he used the Wii's augmented reality to make himself look like a zombie!
Above, you can see Reggie demonstrating the Wii U's AR abilities tied to the Ubisoft Wii U exclusive ZombiU. (Which, incidentally, is one of the coolest games I've seen at the show so far.)
It continues to amaze me that this guy, who is basically a businessman, regularly winds up on stage doing this stuff.