Nintendo's latest stab at improving the messaging around the Wii U involves jokes. Everyone likes jokes!

Here we see a new Nintendo UK ad featuring British comedian Rufus Hound. Nintendo seems to have seen Sony's pitchman Kevin Butler and thought, "You know what, we need someone like that!"

The results are mixed, though it's good to see them running ads that directly explain what the Wii U is and what makes it interesting. Less good: That Hound begins with a joke about how really, good games don't need the Wii U gamepad in the first place.