Nintendo's Efforts To Explain The Wii U Just Took A Turn For The Absurd

Illustration for article titled Nintendos Efforts To Explain The Wii U Just Took A Turn For The Absurd

It's no secret that Nintendo has had a major problem marketing the Wii U. Most non-gamers (and even some gamers) I speak with have no idea that it even exists. Even Jimmy Fallon couldn't quite figure it out—and he was supposed to be showing it off that night.

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Now Nintendo has apparently ramped up its efforts to explain just what the hell that big, glaring "U" means with the posters that GTTV host Geoff Keighley spotted and Tweeted about at PAX East today. "Why Wii U?" the ad reads, followed by a lengthy list of all the things the Wii U does that that crappy old Wii simply doesn't. Keighley followed up with a second tweet explaining that you can tear the flyers away and take them home, like phone-pole ads for a neighborhood dog walker, just in case you forget all the things the Wii won't do.

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I'll say this: at least we can be sure Nintendo is definitely aware of the issue. But strangely, it seems like they left "GameCube game compatibility" off that list. Now why would they do that? Check out the full poster below.


Illustration for article titled Nintendos Efforts To Explain The Wii U Just Took A Turn For The Absurd

Saw this "Why Wii-U?" flyer at retail today from Nintendo. Speechless.
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DISCUSSION

thejakeman
Jacob Danger Germain

It continues to have been a terrible idea to name it "Wii U"

Wii U tacks a letter onto an existing thing and implies nothing about the console. Back in the day we went from the NES, boring, but it's an entertainment system, awesome, to the Super NES which was obviously fucking better because the name super is on it. Then the n64 came out and it was clearly a different thing and also that gamecub was different and the wii was weird but obviously not a gamecube. Wii u sounds like an add-on.

Like this is bad from so many marketing standpoints.