For a console with an impressive install base of more 86 million, you might think that Nintendo wouldn't have any regrets about the Wii. But Nintendo's CEO says he does have one regret, one that he intends to address in the future.

"I now regret that we didn't tie up with someone outside the company to market the Wii," said Satoru Iwata at a recent investor conference, speculating that the "fate of the Wii might have been different." Based on Reuters report, Iwata did not appear to specify exactly what type of "tie ups" Nintendo might pursue.


"Now I am aware that we should not rely too much on ourselves," he added. "You will see what I mean by this when we market the 3DS and the Wii in the future."

Nintendo has in the past tied itself with McDonalds on a number of promotions. It revealed earlier this year that it would partner with AT&T to provide wireless hotspots to Nintendo 3DS owners.


Nintendo CEO: alliances with other firms may be needed [Reuters]

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