Illustration for article titled Nintendo Isnt Scared of Apples Rumored TV

Nintendo isn't worried about Apple wresting dominance in the battle for your living room.


Even if the iPhone maker could announce its long-rumored television at some point this year, Nintendo President Satoru Iwata says he isn't worried about Apple's new device taking attention away from the Wii U. In response to a question during an investors Q&A last week in Los Angeles, Iwata said he doesn't think people will flock in droves to an Apple television.


"We see in the mobile phone market that typically there is a cycle of people replacing their phones roughly every couple of years so a new device like a smartphone penetrates the market quickly," he said. "But when it comes to the television market, the cycle for television replacement is actually much longer; say a five-year cycle at the shortest, to a seven or even 10-year cycle at the longest. So, however fantastic the new television is to be launched, it's not as likely that people will immediately move to upgrade a television necessarily because of that longer cycle."

2012 E3 Analyst Q & A Session - June 6, 2012 [Nintendo via NeoGAF]

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