New Sims Expansion Adds A Grim New Job: 'Influencer'

Illustration for article titled New Sims Expansion Adds A Grim New Job: 'Influencer'
Screenshot: The Sims 4 (EA/Maxis)

The Sims 4 next expansion will be called Get Famous. It’s set to release November 16th, and your Sims will be able to, you know, get famous.


Get Famous comes with a new world, the Hollywood inspired Del Sol Valley, and two new careers: acting and the nebulously named “influencer” career. The Sims’s team has even teamed up with an honest to god influencer, a singer and YouTuber called Baby Ariel, who I am sure the audience of The Sims knows about. She has even contributed her apparent hit song, “Aww,” to the soundtrack.

“Aspiring Sims who go the extra mile by both looking the part and studying lines can take their career to the next level with a starring role in the next big blockbuster,” the Sims’s team said in a press release today. “No matter a Sim’s claim to fame, they’ll be able to attend exclusive parties with the stars, outrun starstruck fans, truly experience the VIP lifestyle of their dreams, and more.”

As for me, I’m excited for the expansion’s new streetwear-style clothes and the promised “gold-plated furniture,” which will be useful for furnishing the house I’ll build for my Sim of Drake. You think they’ll also have a cream with real diamonds in it?


One day, I will understand the allure and function of “influencers.”

Having only encountered them through some of the articles posted here (and on other sites under the Gizmodo Media umbrella), I can only imagine most of them behaving in the fashion of Gerald Broflovski/Eric Cartman on the “You’re Not Yelping” episode of South Park.

Like, really, help me understand why anyone would ever give a shit what half of these people use (in terms of products), where they stay, or what they eat?

I’m put in mind of that one “influencer” who wanted a free Valentine Weekend stay for herself and her boyfriend at a well-known Irish B&B. The owner at first politely declined, and she pulled the, “Do you know who I am,” routine—and then the owner told her to fuck all the way off.

Perhaps it is because I am old, or perhaps it’s because I got over being led by a pretty face/nice body years ago (and it helps that I’m married to a gorgeous, brilliant woman who tolerates me for one reason or another), but if some doofus on YouTube wants to hold up a pot of pomade for #sponcon, that’s all well and good, but if I didn’t buy Wrangler Jeans because Brett Favre endorsed them (and I’m a Bears fan, so, y’know, fuck Favre), I’m goddamned sure not going to purchase a product some goober who’s entire income depends on a social media channel that produces nothing of any real value wants me to.

...apologies for the largely tangential “old man shakes fist at cloud” rant, but I think I’m in kind of a mood today.

Also, I definitely saw a kid performing what appeared to be a Fortnite victory emote while he waited for the bus just down the street from my house this morning, and I’ve begun to worry I just don’t know what cool is anymore.