Mountain Dew Game Fuel Once Again Heeds The Call Of Duty

It's time for the annual running of the bladder, as Mountain Dew once again teams up with a major fall video game release to market alien flavors of its citrus-like carbonated beverage. Now with lemonade flavor!

For the blissfully unaware, Game Fuel is the label Mountain Dew uses to market limited edition flavors to the controller-gripping masses. It began way back in 2007, when folks on hand for the launch of Halo 3 in New York City (*raises hand*) were subjected to bubbling citrus-cherry trauma in tiny paper cups. It was... interesting.

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Since then Game Fuel has become somewhat of a regular thing. In 2009, World of Warcraft was the target game, with one flavor assigned to each of its two warring factions — the Alliance (blue wild fruit) and the Horde (the same Halo 3 crap). Call of Duty: Modern Warfare 3 was the target of 2011's promotion, with original cherry-sick joined by some sort of green tropical thing. 2012's Halo 4 "enjoyed" a resurgence of the original flavor once more.

Last year Game Fuel embraced the next-gen, with citrus-cherry promoting Dead Rising 3 and a new blue flavor, "Electrifying Berry", helping along Ryse: Son of Rome.

And now we're back for Call of Duty: Advanced Warfare. Mountain Dew and Doritos, a pair of products with no negative gaming connotations whatsoever, have teamed up once again to offers some sort of codes or something. That's not important right now.

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What is important is that Game Fuel now comes in lemonade flavor, with a taste I can only imagine is vaguely lemonish. Finally the king of citrus gets its dew.

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