EA's Medal of Honor touted itself as a realistic look at modern warfare. Military experts and soldiers consulted on the game to ensure its accuracy. Those in-game ads, though? EA consulted with itself.
In the game, there are tattered fliers for Mirror's Edge and Battlefield: Bad Company. Both titles, of course, are EA games.
The likelihood of a soldier coming across these fliers while on patrol are low, but possible.
Personally, stuff like this doesn't bother me. Easter eggs like this — knowing self-references — are great. Really like when game developers are willing to break the fourth wall and toss a wink-wink nudge-nudge to the player. Yes, even if that knowing look is an EA advert.
Medal of Honor was released earlier this month to mixed reviews. It has sold 1.5 million copies.
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