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Microsoft Apologizes For Perceived Racial Slur In Xbox Email

Illustration for article titled Microsoft Apologizes For Perceived Racial Slur In Xbox Email

Earlier today, Microsoft sent out a promotional email for Dead Rising 4. The pitch was some zombies singing Christmas Carols, and the email had the subject line “NNNNGGGHHHAAAA”.

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Illustration for article titled Microsoft Apologizes For Perceived Racial Slur In Xbox Email

The intent was obviously to put into text the kind of noise a zombie makes, but when you arrange those letters together and say them out loud, you get something...else.

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Nobody is saying Microsoft did this intentionally. It’s just a dumb/unfortunate combination of letters, something company PR man Larry Hryb acknowledged on Twitter:

I do not recommend reading the replies to that Tweet.

Going forwards, Xbox email team, may I propose the following zombie sound effects that do not share pronunciation with a racially-charged term:

UUUUUUNNNNNHHHHHHHH

NNNMMMMMRRRRRRHHHHHHH

EEEEEHHHHHHHHHRRRRGGGGGGGGG

[ZOMBIE NOISES]

[GURGLING NOISES]

MEDIA ALERT

PRESS RELEASE

LAST CHRISTMAS I GAVE YOU MY HEART AND ON THE VERY NEXT DAY YOU GAVE IT AWAY FOR YOUR CHANCE TO WIN ONE OF THREE XBOX ONE S BUNDLES EXCLUSIVELY AT GAMESTOP

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Thanks Jonathan!

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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DISCUSSION

thepoey
Poey Gordon

I’d also recommend not reading the comments here!

Even this one. Why are you still reading?

Itchy.

Tasty.