One million used to be the bar. Then two. Then three. Mass Effect developer BioWare isn't stopping there.
"Well, we need to sell 10 million units," said BioWare co-founder Dr. Greg Zeschuk. "That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America."
Ten million. Ten million! That's a lot. For comparison's sake, Grand Theft Auto IV has sold over 17 million.
"I think we know how lucky we are," he explained. "When we're saying that, we always know that we're super-fortunate that we have a nice combination of things going on - really great support from EA, a budget to make great big giant games. We recognise that in a sense it's a privileged position we're in."
BioWare is readying both Dragon Age 2 and Star Wars: The Old Republic for 2011. Both big games, both capable of selling ten mil, no?
10 million sales is BioWare's new target/a> [VideoGamer.com] [Pic]
DISCUSSION
I hope that they won't sacrifice their integrity in trying to reach that number. Mass Effect 2 already started to make way too many compromises to appeal to the FPS crowd. It still had great story and execution so I forgave it, but I'm not going to be happy if they take it even further in ME3.