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Like I’ve said only this week, there is no number of tweets, reviews or comments that can make publishers walk back the extent to which they’ve monetised major sports game series in 2022. The only thing that moves the needle with these companies is money, and so the only way for disgruntled players to get their point across is to withhold that money.

So seeing content creators mobilise as a means of protest is heartening! Though it’s also wild to consider that a decade of turning sports games into shakedowns has normalised things to the extent that people are “striking” not to have the modes thrown out, or made entirely free considering you have already spent $60 on the game. They instead want some of the game’s most exploitative systems made a little less exploitative.

It’s like asking your prison warden for fluffier pillows. It remains to be seen of course how successful this “strike” will be, but if it does have some kind of impact with EA Sports, I’d hope this at least sets a precedent for sports game fans: If they’re really as sick of this constant nickel-and-diming as much as they say they are, to start taking some more drastic action.