Kaz Hirai: PS3 Will Win The Race, It Just Might Take A Decade

Illustration for article titled Kaz Hirai: PS3 Will Win The Race, It Just Might Take A Decade

PlayStation boss man Kaz Hirai has been a chatty fellow this week, talking about the PlayStation 3's bumpy start and its association with Grand Theft Auto IV. He also sat down with the BBC, giving his totally unbiased opinion about where the PS3 will rank against its peers. The news? Good! Well, maybe. We'll have to check back next decade, as Kaz says "The true test of the console, in terms of the install base race, is really when you look back at the end of the life cycle."


Kaz adds that he's "very confident" that at the end of the PS3 decade "we will have the install base that we're looking for and that is to be obviously in the leadership position." By then, we should be crystal clear on how things shook out. But as for the PlayStation 4? It's hazy.

"Very difficult to say," says Kaz. There's a great deal to consider, before the Sony engineers run off and start crafting the PS4, the DualShock 4, the next EyeToy.


"We need to take a look at advances in technology in various areas, such as semiconductors, graphics chips, output devices, mainly TV and monitors, to see where we would like to benchmark our next generation product" he says. We're sure they're F5ing Gizmodo like execs possessed!

Let's just hope that controller vibration doesn't become passe technology again. We're not sure we could handle another blow like that.

PlayStation 'will reclaim lead' [BBC]

Share This Story

Get our newsletter



I think Kaz Hirai has been reading a lot of console war posts. This is the exact argument people used to justify the PS3's investment in expensive specs at the cost of an unappealing price and a rough start.

Sony has the longevity mindset, acknowledging that while the onset of the PS3 will be plagued with difficulties, when the Wii and 360 die down, the PS3 at that point will be a household name, and the PS3 is constantly evolving. Not only are we witnessing the evolution of the OS, but we're seeing different models of the machine! Hence Sony, while giving developers a system they can get familiar with, are also appealing to consumers by giving them something new to purchase, hence a new PS3 model with a certain gimmick is ever so often released — be it a Metal Gear Solid bundle or a Resistance bundle. We can only expect more of such in the future.

So in the long run, we will have a system that has become the standard, while MS and Nintendo would have to re-establish their footing with their new consoles, having to go through the whole introductory phase and garner third party support, which would by then be firmly vested on the PS3.

For some spectators it may seem to come together just now, but for Sony, it seems as though they knew what they were getting into when they took the risk of introducing such a new architecture as the cell and a new media as the Blu-Ray. And that's what I admire in a company: balls. No other company in this generation had the same capacity to invest in such risky technology. MS didn't quite do it, as a matter of fact people had criticized the 360 as an Xbox 1.5. Wii revolutionized the gaming world, but the console's price alone shows that even if it failed, Nintendo wouldn't have lost much, definitely not as much as Sony with the PS3.

So well done, Kaz. You were honest with the system's initial shortcomings, yet you're able to see the big picture and get a bunch of non-believers to see reason in Sony's zaniness. God bless you, man!