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K-Pop Pick Of The Day: Run Devil Run

Track: Run Devil Run | Artist: Girls’ Generation | Album: Run Devil Run
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For some idol groups, their eventual turn to mature concepts happens somewhat gradually, like A Pink or GFriend. On the other side of the spectrum, there’s Girls’ Generation with Run Devil Run.

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Coming hot on the heels of Oh!, 2010's Run Devil Run was the aural equivalent of whiplash after that saccharine marshmallow of a track. Prior to Run Devil Run, Girls’ Generation was better known for uplifting teeny-bopper songs like Gee, Tell Me Your Wish, and Baby Baby.

It was only after Run Devil Run that Girls’ Generation started expanding their range on a serious level; immediately afterwards came Hoot, a sultry Bond girl-esque ode to spy movies, the very divisive, almost operatic The Boys (which still never fails to provoke heated arguments), and the energetic, girl-crush-themed I Got A Boy. Every idol group who lasts long enough goes through a cocoon and molting phase; for Girls’ Generation, that entire phase happened nearly instantaneously.

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DISCUSSION

This is such a classic kpop banger, and they just took it off Spotify.