In Japan, cars covered with stickers depicting anime and game characters are called itasha, or literally "painmobile". Bicycles covered in stickers are called itachari ("paincycle"). And jet skis?

Jet skis!

They're called "awesome". These ita-jet skis were on display at the recent Moe-Haku 2010. The Yamaha booth even had a waverunner featuring vocaloid character Hatsune Miku — vocaloid, of course, was created by Yamaha. Japanese geekdom will not be constrained by things like dry land. To the open seas!

Otaku-fied Watercraft "Ita-Jet Skis" to Rule the Water [GIGAZINE]