In Japan, cars covered with stickers depicting anime and game characters are called itasha, or literally “painmobile”. Bicycles covered in stickers are called itachari (“paincycle”). And jet skis?
https://jalopnik.com/itasha-japans-creepiest-car-fetish-5320386/
Jet skis!
They’re called “awesome”. These ita-jet skis were on display at the recent Moe-Haku 2010. The Yamaha booth even had a waverunner featuring vocaloid character Hatsune Miku — vocaloid, of course, was created by Yamaha. Japanese geekdom will not be constrained by things like dry land. To the open seas!
Otaku-fied Watercraft “Ita-Jet Skis” to Rule the Water [GIGAZINE]