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Japan's YouTuber Academy Teaches Kids How To Be Better YouTubers

[Image: まゆ]
[Image: まゆ]

Earlier this year, insurance company Sony Life conducted a poll, asking junior high schoolers what they wanted to be when they grew up. For boys, the third most popular choice was YouTuber.


Number one was IT engineer/programmer, while number two was game creator. For girls, YouTuber was the 10th most popular choice. That might explain why this YouTuber Academy is now teaching kids in Japan how to make better videos—or, at least, why there are enough children interested in taking the two-hour class.

Last night, the evening news covered the seminars, which are put on by a company called Fulma and not YouTube directly. They’ve been profiled on several other programs and channels, including NHK.

[Image: まゆ]
[Image: まゆ]

Kids learn things like how to make big reactions for the camera, how to introduce products on camera and the importance of thumbnails. They also practice their reactions (top photo) and discuss what’s important for viewers.

According to NicoNico, each two-hour seminar is designed for groups of around ten students, costing each YouTube wanna-be 3,240 yen ($30). The first three classes completely filled up, and there are plans to expand from Tokyo to Osaka.


With as famous as some YouTubers have become, something like this seems inevitable.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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