Japan's Top Anime Creators Make Excellent Commercials

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What happens when some of Japan’s top animators use their talents to sell bread, booze and buildings? Excellent commercials, that’s what.

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Yoshiharu Sato has an impressive resume: animator on Porco Rosso, key animator on Kiki’s Delivery Service, and supervising animator on My Neighbor Totoro—among others. Recently, he’s been focusing on commercials, and they’re terrific.

Here is Sato’s latest work, which is for a Japanese bread company known as Francois.

These commercials certainly have a Ghibli vibe to them.

As Matome Naver points out, he previously did a shochu commercial for Satsuma Shuzo.

Great, huh?

Other former Studio Ghibli animators have also made ads. Check out this one done by the folks at Studio Ponoc.

Over the years, Ghibli has also made commercials as well as opening credit sequences for TV shows.

The “new Miyazaki” Makoto Shinkai of Your Name fame has even directed anime ads of his own.

Here is the longer version of Shinkai’s spot for a Japanese construction company.

Wonderful stuff.

This article was originally published on May 3, 2017. It has since been updated.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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azurelore
Azure Lore - Hope Rides Alone

Porco Rosso is one of my favorite Ghibli movies, I feel it’s underrated.

Also, I introduced my two and a half year old to Ghibli a while back. She has a little stuffed Totoro and she’ll pick it up, point at the TV and say “Toto on”. Now, I like My Neighbor Totoro perhaps as much as anyone else, but after multiple viewings I realized that while it’s still whimsical, a whole lot of nothing really happens. It’s a nice movie to throw in for the kid though.