Breaking into the industry
“In 2005, I attended E3 for the first time. I wasted all my money on a hotel, car rental, flights and a media kit to promote my podcast. I only had $20 for the whole week in LA. We survived on burgers all week.
Gaming companies ignored us back then because podcasting was so new. This was two months before iTunes added podcasts to their platform. But in 2006, it was a game-changer for me. The rest is history. Taking that risk 18 years ago helped me so much. My brother and I only got one media badge for E3 2005 because we have similar names. They thought I was trying to get extra media badges. Good thing someone gave me their badge. That’s how I got in to my first E3.”
—Danny Peña, Gamertag Radio
