Inside Chinese "Click Farms"

[GIF via English Russia]
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A “click farm” is where fake ratings and rankings for mobile apps and social media posts are manipulated. Here’s a look inside. 

This footage was recently uploaded by Russian site English Russia

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It looks similar to the set-up shown in another click farm from 2015. (Note that similar “tables”have been available for purchase online in China.)

[Image: Weibo via Tech in Asia]

At that time, Tech in Asia reported that China media surmised that the image showed a woman manipulating App Store rankings by downloading, installing, and then uninstalling apps over and over again to bump up its rankings. This certainly wouldn’t be unheard of, because Tech in Asia also reports that on popular Chinese e-commerce sites, there are ads for “App Store ranking manipulation” services.

Below are more photos that apparently show inside these click farms from iFeng, Tech Web, CZong News Info, Weibo and Duowan

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[Image via iFeng]
[Image: Weibo]
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[Image via Duowan]
[Image via CZong News Info]
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[Image: Weibo via Tech Web]
[Image: Weibo via Tech Web]
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[Image: Weibo via Tech Web]
[Image via CZong News Info]
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Tech In Asia explained that Apple is trying to prevent PC-based iPhone emulators, so the only way to get around that is manual labor. 


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.