Infogrames Is Now Atari

Illustration for article titled Infogrames Is Now Atari

Atari? Strong brand name. Infogrames? Um, yeah. No wonder Infogrames want to switch its corporate identity to the company Nolan Bushnell founded and made famous.

"The Board agreed to change Infogrames Entertainment's name to Atari," the company announced today. "This decision will enable us to make the best use of the Atari brand, capitalizing on worldwide strong name recognition and affinity, which are keys drivers to implement the Company's online, product and licensing strategies."

In March 2008, France's Infogrames bought out and took over Atari Inc.

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DISCUSSION

armagetiton-old
Armagetiton

I'm kind of confused. Since the merger happened last year, and they obviously have stuck with the name atari, how is this news?