Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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The World Cup is starting soon—real soon. June 12, actually! You know what that means? Merchandising. And in Japan, that means Pokémon merchandising.

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Since Japan's official World Cup mascot is Pikachu, the character is being put on a whole bunch of things so people will buy them. Makes sense!

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Better yet, in Japan, Pikachu is already slapped on a bunch of things. Now, the character is on a bunch of things in a World Cup jersey. Gotta catch 'em all!

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu

In-store display proudly features Pikachu. [Pic: zugotta]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Here are Pikachu sandwich cakes. They are flavored "milk ichigo" (ミルクイチGO) a pun on "milk strawberry" and "go first." [Pic: rabienrose310]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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More Pikachu World Cup soccer snacks. [Pic: 3sasanosassa4]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Towels. [Pic: kyangab]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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A notebook. Well, two notebooks (one is not for the World Cup, but rather, Yokai Watch). [Pic: kimubun]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Donuts. [Pic: withrilakkuma_S]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Pikachu World Cup bread comes with little stickers (all Pokemon bread does, but the World Cup-branded ones come with stickers like this.) [Pic: jun_hz]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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A hat. [Pic: oi_mnm]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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A kiddy jersey. [Pic: ega_watari]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Chewing gum. [Pic: kenta_ebityuu]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Plush toys. Note the coin cases. [Pic: mi0nyan_a]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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A thermos. Note the thermos. [Pic: soccer_nipponda]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Another uniform for kids. [Pic: GALLERY2_shop]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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Paper for origami. This also comes with stickers. [Pic: keimass_soccer]

Illustration for article titled In Japan, the World Cup Is Sold with Pikachu
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A Pokéball... soccer ball. And no, it's not as big as an actual soccer ball, but rather, Pokéball-sized. [Pic: Takara Tomy]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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