In Japan, Starbucks' Secret Menu Isn't So Secret

Image for article titled In Japan, Starbucks' Secret Menu Isn't So Secret

Diehard Starbucks drinkers are probably familiar with its secret menu, whipped up by dedicated fans and creative Starbucks employees. In Japan, one furtive drink in particular is now out in the open.


In Japanese, secret menu is called "ura menu" (裏メニュー), and, like elsewhere, the country's Starbucks have numerous customized drinks that aren't official. Due to regional differences and a secret menu that's not exactly uniform, many of these hidden items cannot be ordered by name. That means you have to order by recipe, which is fine, but rather complex.

Recently, website GetNews introduced, perhaps, the most famous item on the secret Starbucks menu in Japan: the White Peach Frappuccino (白桃フラペチーノ or "hakutou furapechiino").

Image for article titled In Japan, Starbucks' Secret Menu Isn't So Secret

[Photo: Herojj_24552]

This drink isn't made with peach at all, which is part of the appeal. The recipe is rather simple: It's a Mango Passion Fruit Frappuccino mixed with white mocha syrup and optional whipped cream for a delicious drink that, surprisingly, tastes like white peach.

However, GetNews reports that Starbucks in Japan are increasingly used to getting orders for the White Peach Frappuccino, and recently, it appears to be possible to order the drink by name. As seen in a GetNews photo below, one Starbucks in Tokyo's Ebisu neighborhood even has a sign out front, recommending the drink for 594 yen! That's not so secret.

Image for article titled In Japan, Starbucks' Secret Menu Isn't So Secret

(GetNews adds that this might not be possible at all Starbucks. On those instances, simply order by the drink's recipe.)

Peaches and white peaches are very much summer fruit in Japan. So this not-so-secret frappuccino might be an ideal way to deal with Japan's hot and humid weather.



Top photo: satsukidon102

To contact the author of this post, write to or find him on Twitter @Brian_Ashcraft.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.



Remember when people ordered coffee at Starbucks?