Black Friday Is Almost Here!
The Inventory team is rounding up deals you don’t want to miss, now through Cyber Monday. Click here to browse!

I Want a Giant Cat To Carry Me To Work, Too

Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Morning commutes in big Japanese cities are notoriously awful. If only people had giant cats to keep them company!

Advertisement

The most recent commercial for Fit's chewing gum is one of the more memorable Japanese commercials of late.

The commercial marks the fact that the gum's flavor lasts for fifty minutes and the song's refrain keeps saying how chewing puts you in a good mood. Pretty sure it's the giant cat doing that, but okay.

Advertisement

And I hope this doesn't ruin any illusions, but here's how they made the commercial (hint: giant cats are not real).

ロッテ Fit's LINK CM :: ゴキゲン出勤篇 [Lotte@YouTube]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Share This Story

Get our newsletter

DISCUSSION

VerasGunn
Veras Gunn

So this is the Japanese equivalent of the "What it's like to chew 5 gum" commercials? If those commercials weren't bad enough this makes them look much more insufferable in comparison. I'd take random businessman being carried to work by a cat over... whatever hellish nightmare they call those 5 gum things.