Hooray, The First Free DLC For SimCity Is...An Advertisement

Illustration for article titled Hooray, The First Free DLC For SimCity Is...An Advertisement

Developers have found clever ways to advertise brands in the games we play. Last year, we discovered that Sim City Social featured a Dunkin Donuts building that was much, much better than the normal bakeries in the game. So much better that a smart, savvy player will likely exhibit brand loyalty to Dunkin Donuts because it grants them an in-game benefit. Something similar to the Dunkin Donuts advertisement is back now in the first free DLC for SimCity according to PC Gamer: a Nissan Leaf® Charging Station.


A community manager on the SimCity forums explains that the item provides "happiness to the Sims that use it and a onetime wave of happiness to the nearby businesses" along with the bonus of producing no sewage or garbage. It also "will not take power, water or workers away from your city," and after using it, "players will start seeing a percentage of their Sims from all wealth classes driving the electric vehicles."

If this is an item you want, you can download it here. The Nissan Leaf® will only be available for six months, starting today, but note that PC Gamer noticed that the trade-off is that you can see the Nissan® logo at most zoom levels, which makes sense. It's an advertisement, after all.

(Via PC Gamer)

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I don't mind: you pay for the DLC through advertising. I don't own the game, nor do I plan to unless some changes are made (mainly stable servers, since my main thing would be playing with my friends)

Don't get your panties in a wad because it's EA. If other games had unique, free, DLC that had brand names on them, I wouldnt care. It's an everyone wins sort of situation. Though, I could see it getting absurd in say, Halo: where everyone would look like a Nascar's ass.