I don't care if this is the Japanese PlayStation equivalent of a ShamWow commercial, it's still captivating/horrifying to watch.
Peripheral and accessory company Hori have a new line of Vita screen protectors, and to demonstrate their toughness, they did the only thing a product like this asks for: they tried to scratch the shit out of the handheld's glorious screen.
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They fail, of course, but it's still nail-biting stuff, especially if you're a hardware OCD maniac like myself.