Illustration for article titled How the Sega of the Future Could Look

Sega is an old brand. There's heritage in that, but also baggage. So French design firm SYN decided to take a swing at sprucing the company's image up a little!

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While this is a purely fan-driven project - think of it was arty fan fiction - it's still interesting to see the ways a company that in many ways is still (brand-wise at least) stuck in the 90s could make itself more contemporary.

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The thinking behind the "United" thing stems from the fact Sega, like many other Japanese publishers, does a lot more than just publish video games for home consoles and handhelds.

This is the second time this month we've seen Frenchmen try and redesign Sega; check out Elie Ahovi's ideas for a new Dreamcast we posted a few weeks ago.

Illustration for article titled How the Sega of the Future Could Look
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Illustration for article titled How the Sega of the Future Could Look
Illustration for article titled How the Sega of the Future Could Look
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Illustration for article titled How the Sega of the Future Could Look
Illustration for article titled How the Sega of the Future Could Look
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Illustration for article titled How the Sega of the Future Could Look
Illustration for article titled How the Sega of the Future Could Look
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Illustration for article titled How the Sega of the Future Could Look
Illustration for article titled How the Sega of the Future Could Look
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Illustration for article titled How the Sega of the Future Could Look

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