Imagining The Branding For A Nintendo Console That Doesn't Have "Wii" In Its Name

Illustration for article titled Imagining The Branding For A Nintendo Console That Doesnt Have Wii In Its Name

The Nintendo image is one of the most treasured in gaming. It carries a lot of weight, a lot of history. Yet that weight can sometimes be as much of a burden as a benefit, which is why even the oldest and proudest companies can sometimes opt to drop the vintage in favour of a new approach to branding.


That's what designer Jordan Rosenberg has tried to do for Nintendo here, with his ideas for the branding of a Nintendo console that, rather than confusing people with another console that had "Wii" in the title, is he says "a fresh approach that is simultaneously back to basics and a completely new chapter, separate from the Wii".

He's called it the "N", and has based its logo on the popular (if not actually accurate) translation of Nintendo's name, which many believe means "leave luck to heaven".


"My goal for this mock up was to portray the n as a gate or sanctuary, with steps leading up to it", Rosenberg says. "Nintendo is very much known for their vibrant color palettes, so I decided to tone things down a bit."

I'm not sure about the logo, but I love the box art mockups.

The Nintendo n [Jordan Rosenberg]

Illustration for article titled Imagining The Branding For A Nintendo Console That Doesnt Have Wii In Its Name

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Here's what I don't get. Lots of people realize that the 3DS is different compared to a normal DS, but the Wii U is a confusing name? How and why? The people I know of who have heard of the thing aren't confused at all. Not only that, but the people I know who are confused about things like this are usually technophobic anyway and get everything mixed up ("Go play some Smash Bros on your Playstation or whatever it is" kind of language). It's perfectly possible that Nintendo just doesn't have the same level of hype that the Wii had and that's the only problem. The PS3 had a hard time getting peoples' attention after the PS2 became one of the most popular entertainment devices in history, and I just see the Wii U situation as being similar. The Wii was only a household name because of the hype surrounding it and I see this as that kind of problem rather than a naming one. Once it has been on the market for a little while things will pick up at least a bit and it will have a place in the gaming world.

Also, I agree about this logo. It's... Not very recognizable and almost a little too complex. The Wii, PS2, or even Xbox logos are much simpler and easier to recognize.