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German toy maker Steiff is churning out a special, high-quality Pikachu plush at a special, high-quality price.

Cheaper than the Godzilla plush Steiff made last year, the Pikachu is priced at 45,000 yen (US$367).

Steiff sold the world’s first teddy bear and its master artisans craft all its plush toys by hand.

[Image: Steiff | The Pokemon Company]

According to Kai-You, pre-orders for the Steiff Pikachu start today on Amazon Japan and the Goodsmile Online Shop, with the plush slated to get shipped next February.

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Top images: Steiff | The Pokemon Company

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.