October: Hasan launches Himbo Fitness
Hasan famously vets the hell out of who makes the clothing for his brand Ideologie. The merch brand, which he launched last year, exclusively features clothing made in the U.S. and by unionized manufacturers. They may not be the cheapest T-shirts in the world, but they’re at least ones you don’t have to feel bad about buying.
But perhaps the biggest Ideologie launch was Hasan’s Himbo Fitness line, which speaks to me as a self-identifying himbo and gym rat. The line features an absolutely shredded illustration of Hasan curling an impressive amount of weight or flexing like an anime character, and I would very much like the whole collection to wear to the gym, please.
