It's either the cutest or the most ridiculous thing we'll see at this year's E3, but it's a thing: Sony has developed an interactive book.
It's called Wonderbook (trailer above), and it works by being read in front of a PlayStation Eye camera, which can turn the pages into interactive animations on a TV screen.
The first story for the peripheral/book is written by Harry Potter creator JK Rowling, and is called Book of Spells. It's part of a partnership between Sony and Pottermore, Rowling's new online portal for all things Harry Potter. While reading the story and seeing it unfold in front of you, kids can also use a PlayStation Move to cast spells.
"I've loved working with Sony's creative team to bring my spells, and some of the history behind them, to life," said Rowling. "This is an extraordinary device that offers a reading experience like no other."
Below you can find footage from the reveal of Book of Spells.