Fakey, manufactured pop stars meet fake, manufactured guitar playing as Guitar Hero teams up with the American Idols Live! tour 2008. The 53-city tour kicks off July 1st in Glendale Arizona, and Activision's game will be there from start to finish in three different flavors: On Tour, World Tour, and Steven Tyler, who I hear tastes like old parchment. Each concert will feature a halftime Guitar Hero World Tour 'rockumentary' featuring the 10 Idol tour finalists, as well as a chance for fans to take center stage and make those plastic instruments sing.
"The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans," said Robert Kotick, Chairman and CEO, Activision, Inc. "Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside ‘American Idol,' we are building a strong community and providing new ways for families and friends to spend time together by sharing the magic of music."
The magic of music? Why do I suddenly have an image of Doug Henning in my head?
Guitar Hero® Hits the Road with the American Idols Live! Tour 2008
Fans Will Get a Sneak Preview of All-New Guitar Hero® World Tour and Watch A Guitar Hero Competition on Center Stage
SANTA MONICA, Calif.—(BUSINESS WIRE)—This summer, Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero®, the #1 best selling video game franchise of 2007, will go coast-to-coast with the American Idols Live! Tour 2008, kicking off in Glendale, Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded "Risky Business" TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month. In the upcoming 53-city tour, concert-goers will be among the first to experience three of the newest Guitar Hero games, the highlight of which will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall.
The 10 "Idol" tour finalists will be part of a halftime Guitar Hero World Tour rockumentary, created by advertising agency DDB, that blends the camaraderie of hanging out in the studio with the franchise's latest transformation of music gaming - a slick newly redesigned guitar, a genuine electronic drum kit and a microphone. In each city, expert shredders will also face-off on center stage, and Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for everyone to play in a booth throughout the tour.
"The American Idols Live! Tour is for families to immerse themselves in the Idol experience first-hand, and what better way to bring a personalized, super star feeling to life than by playing Guitar Hero," said Iain Pirie, head of 19 Entertainment U.S. "Integrating Guitar Hero into the tour gets fans actively involved and provides an added dose of entertainment that we know they'll love."
"The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans," said Robert Kotick, Chairman and CEO, Activision, Inc. "Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside ‘American Idol,' we are building a strong community and providing new ways for families and friends to spend time together by sharing the magic of music."