Guile Is Now Selling Hair Gel In Japan

[Image: J-Gel]

Guile. Hair. Gel. It makes sense that the Street Fighter character would now be a hair product pitchman in Japan.

Guile is the new spokesperson for J-Gel from Yanagiya, a company that’s been making cosmetics since 1615.

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[Image: J-Gel]

The official site has a humorous interview with Guile in which he says nuggets like this: “Disheveled hair is connected to losing one’s composure. It’s not cool.”

Damn right.

[Image: J-Gel]
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Able to keep his hair in place with doing a somersault kick, Guile says the “Ultra Hard” type of J-Gel is his “partner” from now on.

[Image: J-Gel]
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Everyone should be relieved that Guile has finally found his ideal hair gel.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.