Guess What? There Will Be No Wii Price Cuts (Or DS Cuts, Either)

Illustration for article titled Guess What? There Will Be No Wii Price Cuts (Or DS Cuts, Either)

People want stuff cheap. It's human nature. Why spend $100 on something when you can spend $50 on it and spend the other $50 on something else? You see where we're going with this. Anyway, lots of people want the Nintendo Wii and Nintendo DS cheap because, well, the Wii hasn't had a price cut since forever, and the DS hasn't had one in a while either. What the people want, though, and what Nintendo are willing to give are two completely different things. Reggie Fils-Aime:

The consumer is voting with their wallet and their pocketbooks that the Wii and the DS represent fantastic values. So far this year, month in and month out, the Wii and DS have been number one and number two selling systems for the month. That suggest our value equation is finely tuned at this point...There is no need for price cuts on our systems today.


K, thanks Reggie, we'll check in again in January. Nintendo’s Reggie Fils-Aime: “Very Optimistic” [Reuters]

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You know what, no. It bothers me that he would just feed us a line like that. Of course the Wii isn't a good value for the money, it's a fad that everyone's child wants, and so every parent buys. I'm not trying to talk shit about the Wii, but the fact is it really is a definition, everyone wants it, and everyone will probably forget about it, and that does not mean it's a fantastic value.

He could just be honest with us and phrase it this way: "consumers want our product so much that at its current price point, it sells out month after month, and as such we have no intention of lowering the price." You know, because it makes sense to get as much money as you can for your product. Pretty much every word Reggie says pisses me off.