While other sports games change their cover athletes every year, strategy stalwart Football Manager has for over a decade stuck with the same basic template: show a man from the nose down, usually in a suit, usually with a scruffy beard, standing around looking like the boss. For this year’s Football Manager 2019, though, he’s gone.

This brings to an end his 14-year tenure in front of one of the biggest-selling video game series on Earth. It of course isn’t literally the same model/man, but the concept—helped by the fact you never saw his entire face—led to him becoming something of a character, known simply as “Manager Man”.


At least his departure has been handled with the appropriate gravitas. In a statement sent to Eurogamer, developers Sports Interactive say that with a new COO and new office in the last year, the team thought this was “the perfect opportunity for us to have a think about our branding”.

“Fans of Manager Man shouldn’t be worried though”, they stress. “He’s currently sitting on a beach in Santorini, sipping on a delicious cocktail, deciding what his next career move will be. He’s likely waiting til Xmas to get a new job - the bonuses for keeping clubs up for experienced managers will likely tempt him back in.”

FM2019 will instead feature a shot of some players walking out of the tunnel:


The new logo is nice! The rest, though, it’s just not the same without that sharp-dressed excitement....



Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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