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Goodbye Pikachu Rip-Off! It's Been Fun.

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Earlier this month, Japanese netizens noticed that a mascot created to promote the environment in Japan's Yamaguchi Prefecture looked a helluva lot like Pikachu.

The character's name is Eco-chan and was unveiled late last year. When the character's wearable suit was created, a city staffer said that it looked like Pikachu. However, the person who did the original illustration apparently had never heard of Pikachu.

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Then the Japanese TV news media noticed. And now, Pokémon noticed because as of this week, the prefecture will no longer use the wearable Eco-chan costume. The character's illustration will continue to be used, however, to raise awareness of the environment and ripping people off.

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エコハちゃん 着ぐるみは使わず、市が方針 - 宇部日報 [宇部日報]

(Top photo: オレ的)


You can contact Brian Ashcraft, the author of this post, at bashcraft@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.