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Gamers, You Rely On YouTube

Google has released a report on how gamers use YouTube, and it's pretty interesting!

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Looking at the viewing statistics behind every single video game-related clip on the service, they've found that, well, pretty much all of you use it. All the time. For all kinds of stuff.

Here are the important bits from the study:

  • 50% of overall views were for videos made by developers/publishers, while 47% were for "community" clips like "Let's Play" videos and walkthroughs.
  • A staggering 1 in 3 views for gaming clips took place on a mobile device, Google hypothesising that much of these were "second screen" views, done while gaming on a TV or PC for things like FAQs.
  • The most popular clips on YouTube aren't announcement trailers; they're reviews.
  • Over 50% of the views associated with a game took place in the month before launch or immediately after launch.
  • 95% of gamers watch gaming videos on YouTube.

You can read the complete study below.

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DISCUSSION

"Gamers, You Rely on YouTube"

Good job, Detective Plunkett.

Through all my sarcastic remarks, I must say this is pretty obvious. As consumers, we have to look into games before we buy them, so we watch playthroughs and reviews of the game to get a whiff of if it's essentially good or not. Last time I didn't look into a game before buying it was Duke Nukem Forever on launch day. I hadn't preordered it as I didn't have the money to do so beforehand, and I went out and blindly bought it. $60 down the shitter right there, folks.