There is nothing more mundane in the world of video game marketing than the bullet-point announcement. Unless the game's developers go to the trouble of kinda realising this, and dressing the "news" up as an excuse to make a neat little video where everybody who works there gets to pretend they're about to give the new guy a sexually-transmitted disease.
That makes things a little less mundane. Well played, Red 5 Studios, well played.
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LGV [Red 5 Studios]