[Image: tama_rs]
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.  

Billboards promoting new video games aren’t usually that memorable. They lack impact! Not this, though. It’s terrific.

This billboard has gone up in Tokyo’s Shibuya to promote Final Fantasy XV’s release. It simply says, “FF Is Coming Out” (FFが出る). That’s all it needs to say.

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Love how simple and to the point it is.

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Only if you get up close can you see Final Fantasy XV’s release date in fine print. 

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.