French fashion label Lanvin are trying something a little different with their latest advertising spread. Gone are the leafy sunsets and industrial playgrounds we normally see in such ads, and in comes...Lego. And Pac-Man.
Maybe they're trying to appeal to the the neatly dovetailing demographics of ageing game nerd and continental fashionistas. Maybe not. Maybe somebody at the photographers just likes Pac-Man and Lego. And wispy ladies.
Whichever it is, you can see the results are...well, they're something.