We hear it a lot these days. It costs a lot to develop a game for the 360 and PlayStation 3. But have you ever wondered how much "a lot" actually is?

According to research undertaken by M2 - the same guys responsible for the disturbance in the workforce study - the average cost of a "multiplatform next-gen game" is between $18,000,000 and $28,000,000.

You want to know why so many games get binned in pre-production, that's why; at $28 million, a publisher needs to know (or, to be more realistic, needs to think) a HD game is going to sell millions.

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Even if most games inevitably don't.

Study: Average dev costs as high as $28m [Develop]