Electronic Arts Suing EA Over Dodgy Logo

Illustration for article titled Electronic Arts Suing EA Over Dodgy Logo

EA, the video games publisher, is taking EA, the fitness supplies company, to court. And it's not over the name.

Energy Armor, based in Florida, is instead being taken to court because of two things. The first is its logo, which is more of a "complete rip-off" of EA's famous branding than it is an "uncomfortable coincidence".

The second is that Energy Armor, being based in the fitness industry, advertises its products using athletes. Just like EA does.

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That second point sounds a bit stupid - fitness companies using athletes sounds totally normal - but as you can see, the logo thing might be a tougher sell to a court.

For its part EA wants the logo barred, anything with the logo on it destroyed, and would also like some damages. Oh, and "all profits generated by Energy Armor using the logo". Which, you know, if it's the company's logo, is all their profits.

EA Sues EA [Gamasutra]


You can contact Luke Plunkett, the author of this post, at plunkett@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.

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DISCUSSION

I really hope the judge dismiss this case, because as a graphic designer, I honestly think Electronic Arts is full of bullshit on both points. Yes, the logos look similar because they both align the E and the A, and that's just common sense, design-wise. On everything else, though, they're completely different.