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EA Is Changing Their E3 Plans Big-Time

Illustration for article titled EA Is Changing Their E3 Plans Big-Time

Electronic Arts is essentially skipping E3 this year, pulling out of the trade show in favor of their own events in Los Angeles and London that will be open to the public.

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Rather than hosting an E3 press conference and putting up a big flashy booth for trade show attendees, the publisher will hold an event called EA Play that will run from June 12 to June 14 at Club Nokia in Los Angeles. They also plan to hold a one-day event on June 12 at The Mermaid Event Center in London. Anyone who wants to attend either event can sign up for more information on their website.

EA still plans to hold a presser, they say—and it’s likely we’ll see news and trailers for much-hyped games like Mass Effect Andromeda and the Visceral-developed Star Wars—but instead of their traditional spot on Monday afternoon before E3, they’re going to hold this press conference on Sunday, at EA Play.

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“We are taking our commitment to put our players first further this year by creating a play experience built around them,” an EA representative told me this morning. “Hosting our own event allows us to connect directly with our players and create a meaningful experience for them.”

The publisher says they’ll be taking private meetings at E3, but they’ve released their booth, which has traditionally been the first thing attendees see when they walk into the South Hall. E3 will look a lot less sporty this year, that’s for sure.

You can reach the author of this post at jason@kotaku.com or on Twitter at @jasonschreier.

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DISCUSSION

Classic example of our failed educational system

Is this an early sign of the demise of E3? First Nintendo stops having press conferences, now EA is dropping out completely. We have seen several publishers make major reveals outside of E3 in recent years to try not to get lost in the shuffle, most significantly the last few console announcements. E3 may look drastically different in two to three years.