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Drink Up This Video Game Booze

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What better way to celebrate 60 years of Sega, 40 years of Pac-Man and the Yakuza games than by drinking sake.


Hiroshima brewery Miyake Honten, makers of Sempuku brand sake, has brewed anniversary sake for Sega and Namco’s Pac-Man, with the brews bottled in special anniversary bottles. This certainly isn’t the first video game branded sake we’ve seen—for example, Kokuryu previously released Final Fantasy sake in 2018.

Illustration for article titled Drink Up This Video Game Booze
Image: Famitsu

I’m a big fan of sake—so much so that the follow up to my Japanese whisky book is a book on Japanese sake (which you can pre-order right here!).

The “Go Sega” sake is a pure-rice junmai sake, priced at 3,000 yen ($28) a bottle. (The “Go Sega” logo is part of the famed game company’s 60th anniversary branding to commemorate the milestone.) As Famitsu reports, the Pac-Man sakes are also junmai sakes, with the yellow Pac-Man bottling being a junmai genshu, meaning it has a higher alcohol by volume because it hasn’t been cut with water before bottling.

Illustration for article titled Drink Up This Video Game Booze
Image: Sempuku

Miyake Honten is also making Yakuza branded junmai sake. All are part of the brewery’s “Game Legends Sake Series.”

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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