Do Not Underestimate The Power Of The PlayStation Lunch Box

In Japan, there is an official PlayStation 1 lunch box. It’s a crane game prize and comes in packaging that looks like the cardboard box for the first PlayStation. How cool is it?

Very cool!


While you might think here’s a difference in nuance between “lunch box” and “bento box, the packaging reads ランチボックス (ranchi bokkusu or lunch box). It’s being widely referred to as a bentoubako (弁当箱) or bento box.


While Dengeki Hobby reports that this is a game center prize, some online sites in Japan are also carrying the lunch box, selling it for 1,780 yen ($16.60).

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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Doesn’t seem very well-insulated.